2025 — Present
CTO & Co-Founder
Crumbless AI
AI-powered Google Ads management platform. Full-stack architecture, agentic workflows, multi-model orchestration.
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- Building AI-powered Google Ads optimisation platform for SMBs and Enterprise
- Full-stack architecture from zero: RAG pipelines, agent orchestration, MCP integration
- Multi-model orchestration with Claude, GPT, and custom fine-tuned models
- Automating campaign creation, bidding, and performance reporting
2024 — Present
AI & SaaS Solutions Architect
Independent Consulting
RAG pipeline architecture, multi-agent orchestration, 80%+ process automation.
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- AI-driven SaaS MVPs with RAG workflows, Claude Flow, and sub-agent orchestration
- 80%+ automation in lead generation and data enrichment
- Multiple business websites and SaaS platforms from concept to deployment
- Consulting startups on AI workflows, product roadmaps, technical integrations
- Specialised in agentic workflows, context engineering, MCP integration
2021 — 2024
Chief Operating Officer
DATE&GAME (DXG)
Co-founded angel-backed startup. Vision, product, market entry.
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- Co-founded angel-backed startup. Vision, product, market entry
- Treasury management, compliance, investor relations
- Agile/Scrum practices, 40% faster feature delivery
- Built operational playbooks for scalable systems
- Led fundraising and investor engagement
2020 — 2021
Institutional Operations
Celsius Network
$10B AUM platform. $1B+ institutional loans. OTC operations across EU, UK, Asia.
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- $10B AUM platform. Crypto asset deployment, DeFi integrations
- Personally negotiated $1B+ in institutional loans
- OTC operations across EU, UK, and Asian markets
- Optimised yield strategies, $250M+ in CeFi deployments
2019 — 2020
OTC Desk Operator & Founder
Bitquinox
Founded trading desk. 3,000+ transactions. Sub-2-minute settlement.
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- 3,000+ transactions executed, 250+ BTC trades
- Average settlement under 2 minutes
- Designed KYC/AML compliance frameworks
2018 — 2019
Solutions Architect
Blockchain Initiative
Enterprise blockchain R&D across finance, commodities, and smart cities.
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- Blockchain R&D across finance, smart cities, commodities, retail
- Authored whitepapers and strategic papers for investor alignment
- Designed PoCs bridging technical feasibility and market opportunity
2017 — 2018
Market analysis, token economics, early-stage crypto research.
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- Cut operational costs by 20% through process automation
- Crypto market analysis, technical + sentiment indicators
- Expanded B2B and B2C crypto payments adoption